Open Houses | Are they worth it?

Cori Dunphy
Published on October 28, 2019

Open Houses | Are they worth it?

Are open houses really worth?  That’s what I’m talking about today, let’s get started.

Hey everyone, it’s Cori your local  real estate expert with Monmouth County Dream Homes and Re/MAX Central located right here in Marlboro Township.  If you want to stay up to date on all things Monmouth County and Real Estate then you’re going to want to subscribe to my YouTube Channel (click here).  Once you’re there, you’re also going to want to hit that little bell icon so that you’re the first to know when our new videos are posted every single Monday!

Are open houses really worth it? 

 Well that’s a tricky question and there isn’t really one easy clear cut answer.   Stay tuned to the end of the video and I’ll give a quick link to how to prepare for an open house if you decide that an open house is necessary.

So, If the goal of your open house is to get serious qualified buyers into your home,  it’s probably not the best method.

But Why?

 Well, chances are qualified, serious home buyers are already working with a licensed real estate agent.  They have already seen your house in the mls or on Zillow or trulia. If they truly want to see your home, they are going to contract their agent and schedule a showing.  The people who are probably walking into your house, have just started the process of looking for a home. They may have no idea what they can or can’t afford and really just wanted to spend a few hours on a Sat or Sunday driving around seeing what was out there and figuring out if they really want to move.

When are open houses usually done?

 Most of the time, an open house is done when a home is just listed.  It’s meant to showcase a brand new listing. So who does that house primarily attract? From my experience it attracts 2 types of people.  

It attracts your nosey neighbors who have been dying to get inside your house and take a peek.  

Or like I mentioned

People just starting their home search who are not qualified to buy yet, and have no idea what they can afford

As a realtor I personally don’t think it’s the most effective  way to spend my time trying to get your home sold.  

I prefer to be sure you are showcased on all social media platforms, videos have been taken and are getting views , ads are on facebook or instagram.  My primary job as a realtor is to market your home the very best way that I can. And did you know 98% of home buyers begin their search online? While at the same time, the national board of realtors stated that only 5% of homes are really sold during an open house!

So why do agents agree to do an open house and even like to do open houses?  Well there’s a simple answer. To attract and capture more buyers. When buyers come in and say they aren’t working with an agent, it’s an opportunity for us.  Even if the buyer doesn’t love the open house they just walked into, maybe you could schedule a time to show them other houses. Hmmmmmmmm. Instant new client for the realtor!

Open houses can be successful for the agents holding the open house, but is it a great way to get your home sold?  Was it worth you cleaning and preparing and being out of you home for 3 – 4 hours during the open house? I”m going to say not really.  

Okay, listen, there is no harm in doing an open house.  Maybe you’ll be one of the lucky ones. If you have your heart set on an open house, just talk to your agent.  I”m sure they’ll do one for you. Our jobs as agents are to work for our clients, in this case the seller, and most of the time if the seller insists on an open house, an agent like myself will do one.

 I mean I know I have personally met many past and present clients while doing an open, so again, it’s great for me, I’m just not sure it’s so great for you the seller!

If you want a few tips that can truly help your home get ready to be put on the market take a peek at some of the other videos on my channel.  They just may help you get your home ready to be sold and sold quickly!

Do me a favor and drop a comment below and let me know your thoughts on an open house.  Would you want one as a seller and do you visit many of them as a buyer? Don’t forget to snag your free guide to preparing your home for an open house should you choose to have one!

Thanks so much for watching this week and I’ll see you next week!

OPEN HOUSES | ARE THEY REALLY WORTH IT?

Download your FREE guide here:
https://monmouthcountydreamhomes.com/getting-your-home-ready-for-an-open-house/ 🏘️🏘️🏘️

Are you thinking about putting your house on the market and wondering if an Open House is really necessary? In this video I am talking about just that. Open Houses | Yes or No

I know there are so many different towns that make up Monmouth County, NJ. I do promise you they are all quite different. I would love to show you around Monmouth County and show you all the reasons that I love living and working here.

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LET’S KEEP IN TOUCH:

I’m a full time Realtor® in Monmouth County, New Jersey. I love working with buyers and sellers all around our fabulous county. I have been living in Monmouth County for 45 years and selling Real Estate for close to 17 years! I’m the wife to an elementary school principal and simply amazing guy, and the mom to 2 Fabulous boys, Max and Jake.

🏡 About Me 🏡 I have loved real estate for as long as I can remember. I didn’t originally start in this profession. After graduating the University of Rhode Island I worked in the Mens Garment District for years, and then owned a textile company with my dad! I knew the traveling would have to stop when I wanted to start a family, so FINALLY I got to dive right in to the career I always knew I loved! If I’m not out and about selling real estate you can find me on a soccer field. I am a ⚽ soccer mom ⚽, in every sense of the word!

I am slowly discovering my love for blogging and vlogging but I have to be honest, getting in front of the camera makes me VERY nervous! Please be patient. I’m just starting out with this, and hopefully each and every video will get better and better!

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